Yahoo, a prominent member of the Yahoo family of brands, encompasses various sites and apps, including Yahoo and AOL, along with its digital advertising service, Yahoo Advertising. Cookies, an integral part of online operations, enable website and app operators to store and retrieve data from users’ devices. These technologies play a crucial role in providing services, ensuring security, and tracking user engagement.
By clicking ‘Accept all’, users allow Yahoo and its partners, including those within the IAB Transparency & Consent Framework, to utilize cookies and access information on devices. This includes leveraging geolocation data, IP addresses, and browsing habits for personalized advertising, content delivery, and audience analysis. Alternatively, users can opt to ‘Reject all’ to restrict the use of cookies and personal data for these purposes.
For those seeking more control over their privacy settings, the option to ‘Manage privacy settings’ offers a tailored approach. Users can modify their preferences at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on Yahoo’s platforms. Detailed information on data usage and management practices can be found in Yahoo’s privacy and cookie policies.
