Unilever has launched its first pet care brand, Cafuné, in Brazil, a country with a substantial pet population set to grow even further by 2030. The brand’s focus is on providing a unique range of products tailored to the needs of pets, without humanizing them, a departure from traditional approaches in the Brazilian pet care market.
Cafuné offers a complete line of pet care products, including shampoos, conditioners, wipes, kitty litter, and home cleaning items. All products are designed to prioritize the comfort and well-being of animals, endorsed by veterinarians, and carry the PETA-approved logo, assuring consumers that no animal testing is involved in their production.
The brand’s dedication to care extends beyond its product range to customer service, emphasizing 24-hour support for pet emergencies. With a commitment to using natural extracts and avoiding harmful ingredients like parabens and dyes, Cafuné ensures that its grooming products are gentle yet effective, considering the sensitivity of pets’ skin and potential health risks associated with inappropriate hygiene products.
Animal behavior plays a central role in the development of Cafuné’s pet care range, as highlighted by Brazilian animal dermatologist Dr. Ronaldo Lucas. The brand’s home hygiene products are also carefully crafted to cater to pets’ olfactory senses, avoiding strong fragrances that may disrupt their environment and cause respiratory issues.
Cafuné not only prioritizes pet well-being but also demonstrates a commitment to sustainability. The brand uses recycled plastic for its bottles and compostable materials for its cat litter, packaged in environmentally friendly sugarcane-based plastic. By focusing on sustainable practices, Cafuné aims to minimize its carbon footprint and contribute to a greener future.
While currently concentrating on the Brazilian market, Cafuné has future aspirations to expand globally, aiming to establish a strong presence in the pet care industry beyond its home country. Through its innovative and caring approach, Cafuné sets a new standard in pet care, combining quality, sustainability, and compassion for animals.
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