Pet wellness and technology are converging in a bid to extend the lives of beloved pets. The surge in pet parents embracing new tech and wellness solutions reflects a shift towards treating pets more like family members. Maddie Guy, co-founder of pet supplement brand Buddy, highlights this change in mindset, emphasizing the desire for pets to not only live longer but also live well.
The modern approach to pet care involves investing in high-end products such as CBD-infused supplements and AI-powered wearable tech. Dr. Danielle Bernal, a veterinarian at Wellness Pet Company, notes that the emphasis on pets’ physical and emotional well-being has intensified with the evolving role of pets from mere animals to cherished family members.
Youthful pet owners are at the forefront of this trend, seeking natural and science-backed wellness products for their furry companions. Kate Onorato, a pet trends expert, underscores the premium care that pet owners are now providing to align with their wellness preferences. This shift reflects a broader societal trend where pets are viewed as integral members of the family.
At the heart of this pet wellness revolution are innovative products and companies that cater to the evolving needs of pets. These include smart water fountains like Petcube’s, designed to encourage hydration, and motorized pet doors like Pawport, offering remote and voice-controlled access for pets. Additionally, tech gadgets like Dogsplay and Shazam Band are redefining the way humans interact with their pets.
One standout innovation is Traini’s AI-powered smart dog collar, which tracks emotional states through sound analysis and vital signs. This collar provides insights into a dog’s well-being, aiding in early detection of emotional distress. Similarly, FutureZeal Z3, an intelligent cat grooming pod, offers a holistic approach to feline wellness by regulating temperature and hygiene.
Supplements tailored for pets, such as Buddy and Fi Supplements, cater to various health needs from joint care to fur maintenance. These supplements, available in pill or powder form, incorporate ingredients like CBD and valerian root to support pets’ overall well-being. Zesty Paws is even introducing “Weight Management Bites” for overweight pets, promoting healthy weight maintenance.
As pet wellness and technology continue to advance, the bond between humans and their furry companions deepens. The pet industry’s focus on enhancing pet longevity and quality of life underscores a profound shift towards treating pets as valued members of the family, ushering in a new era of pet care and companionship.
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